A fractional CRO is a title for a part-time revenue operator. RAINCLOUD does not sell that seat. It builds a full-funnel demand system on the CRM you already have, and then it runs the system. It starts with a free 20 Minute Teardown, then the 100-Point GTM Autopsy. Nothing skips the autopsy.
The title is used loosely. Some buyers want a coach for the VP. Some want a firm to assign them a person. Some want the motion fixed and handed back. None of those is what I sell. If a fractional person has already come and gone, use the questions to ask a fractional CRO before you take another meeting.
What does the work look like?
The autopsy is the build specification. The build is the first month: access, domains and mailboxes, warmup, the TAM, CRM mapping, the content plan, and the first sequences. From go-live, RAINCLOUD runs mass email, bottom-of-funnel content, and signal outbound. The detail is on the program page. The fees are on the pricing page.
Four concurrent clients is the maximum. There is no bench. If you want a roster, that is a network, and I am the alternative to that.
What does a fractional CRO not do?
I do not carry a quota. I do not manage reps day to day. I do not recruit your next VP. I do not close your deals. RAINCLOUD keeps running the demand system. It does not hand it back at the end of a project and call that the product.
If the company is still one founder and a first seller, you may not need this title at all. Read the fractional sales leader page and when the first sales hire is not working.
Start with the 20 Minute Teardown.
The call is the free 40-point Outside-In Teardown: the 40 points of the 100-Point GTM Autopsy that can be scored from public sources. The next step is the Autopsy. It is $5,000, five business days from access, credited in full against the $25,000 build. Nothing skips it. There is no cash refund. The paid audit is the trial.
Book the 20 Minute TeardownWhere should you start?
Book the 20 Minute Teardown. If it is useful, the next step is the 100-Point GTM Autopsy: $5,000, five business days from access, required before the build, credited in full against the $25,000 build. There is no cash refund. The paid audit is the trial.
Questions this post answers
What does a fractional CRO do day to day?
On this site the work is the autopsy, then a build on your CRM, then RAINCLOUD running the system. It does not close your deals and it does not manage your reps.
Is a fractional CRO the same as a VP of sales?
No. A VP is a full-time employee who runs the team. I do not take that job. The comparison is on the fractional CRO vs VP of sales page.
What does it cost?
The 20 Minute Teardown is free. The 100-Point GTM Autopsy is $5,000. The build is $25,000, credited with the audit in full. Then $10,000 a month from go-live. The schedule is on the pricing page.
Start with the 20 Minute Teardown.
The call is the free 40-point Outside-In Teardown: the 40 points of the 100-Point GTM Autopsy that can be scored from public sources. The next step is the Autopsy. It is $5,000, five business days from access, credited in full against the $25,000 build. Nothing skips it. There is no cash refund. The paid audit is the trial.
Book the 20 Minute Teardown