I score your entire go-to-market against 100 points, rank every finding by what it’s costing you in pipeline, and rebuild the motion in 90 days — on a fee that falls every month as your team takes it over.
$5,000 audit·$37,500 over 90 days·$7,500/mo after
These are the things I hear on fit calls. They are also sections 01 through 10 of the audit, which is the point: they are symptoms of a motion that was never architected, and fixing them in the wrong order is why the last attempt didn’t hold.
You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.
What the audit looks at →You’re publishing. Nobody is buying. The content isn’t mapped to the buyer journey. There’s no bottom-of-funnel anchor. Traffic doesn’t know what to do next.
What the audit looks at →Outbound, content, and your CRM all running in parallel, not in concert. There’s no Engine: no architecture where each channel makes the others work harder.
What the audit looks at →The follow-up nobody sent. The stalled deal nobody flagged. The next step that never got booked. Your process depends on every rep remembering everything, every time, and they don’t.
What the audit looks at →Stage definitions that mean different things to different reps. Coverage math built on deals that are already dead. You are forecasting against a number that cannot happen, and everyone in the room knows it.
What the audit looks at →One hundred points across ten sections of your go-to-market, scored against your CRM data and four to six interviews with your team. You get a number, a signed baseline, and every finding — ranked by what it costs you in pipeline, with the cost of each quantified.
Ninety days. ICP rebuilt from closed-won data, positioning and message map, the pipeline model, the outbound build, the scorecard live in your CRM, the playbook. Same senior person every month. There is no team behind me and no one to hand you off to.
From month four your team runs it and I measure it. The fee falls to $7,500 and my job becomes finding what’s leaking, naming who owns it and by when, and telling you the truth about whether it’s working.
Most GTM builds fail in the quarter after the consultant leaves. The handover is not the end of this engagement — it’s the half that’s priced to last.
The 100-Point GTM Framework. Every point I score, published in full.
Required before any engagement. Not credited toward the build.
$15,000, then $12,500, then $10,000. It starts at twice the ongoing rate and lands on it.
From month four. Your team runs it; I measure it and tell you the truth about it.
Five for five and the work applies. Below the range I sometimes still take it; above it there’s usually an internal team and the work is different. Ask on the fit call.
I’ve held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic, and I’ve built GTM motions from scratch at every one of them.
I know what a broken GTM motion looks like because I’ve inherited enough of them. I also know what it takes to fix one: the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.
I built RAINCLOUD because the market didn’t need another agency or another SaaS tool. It needed a practitioner who could diagnose the motion, rebuild it, and hand it to the team that has to run it, personally.
This is that.
AgentPress — 7 to 25 qualified meetings a month in 45 days.
1905 New Media — digital services from $4M to $11M over two years.
Every engagement starts with the 100-Point GTM Audit. It is $5,000 and takes ten business days. It is not credited toward the build and there is no refund: the audit is the trial, and you own the diagnosis either way. See pricing.
Book the audit call