You have product-market fit. Your GTM motion is broken, inconsistent, or absent. RAINCLOUD is a 26-week fractional CRO engagement: 90 days building your go-to-market system hands-on, then 90 days of advisory to make sure it holds.
No hourly billing. No dashboards. Just a working GTM motion.
You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.
You're publishing. Nobody is buying. The content isn't mapped to the buyer journey. There's no bottom-of-funnel anchor. Traffic doesn't know what to do next.
Outbound, content, and your CRM all running in parallel, not in concert. There's no Trident — no architecture where each prong makes the others work harder.
The follow-up nobody sent. The stalled deal nobody flagged. The next step that never got booked. Your process depends on every rep remembering everything, every time — and they don't.
Before a single email goes out, we lock the ICP, build the offer matrix, and pressure-test every angle. 5x5: five offers, five angles each. The system is only as strong as its targeting.
Outbound, content, and smart targeting — three prongs run as one system. Outbound creates demand now. Content pulls in high-intent leads and moves live deals forward. Smart Targeting leverages an agentic system to find prospects across the internet searching for the exact solution you offer.
An agentic system works the open internet for you — surfacing the exact decision-makers actively describing the problem you solve, in the words they use to describe it. You stop guessing who might be in market and start working the ones who already are.
Not a framework from a podcast. A system built and proven across multiple VP and SVP revenue roles — GoDaddy, WP Engine, Liquid Web, Alembic. Colin runs the engagement personally.
We audit your current motion — offers, ICP, channel mix, content, competitive position — and deliver a full diagnosis with a ranked action plan. One session. One deliverable. You'll know exactly what's broken and in what order to fix it.
Two working sessions per week, with me in the work rather than reviewing it. ICP definition, offer matrix, Trident architecture, outbound setup, content foundations, and the smart targeting that surfaces in-market buyers. The infrastructure of a working GTM motion — built live.
The system is live and your team owns it. I stay on to make sure it doesn't drift — weekly then bi-weekly, catching the wrong calls before they compound. Most GTM builds fail in the quarter after the consultant leaves. This is the half that prevents that.
Every tier runs the same two phases and the same operator. What changes is the size of the motion being rebuilt. Fix and Hold are quoted together as one fixed fee, agreed before we start — not billed by the hour, and not re-scoped halfway through.
GTM audit, messaging and ICP tightening, CRM and process cleanup, and a weekly advisory cadence. Advisory-led rather than rebuild-led — I am on the call, not embedded in the build. The entry point for teams that need real GTM guidance before they can carry a full engagement.
Ask about Foundations →The full GTM motion rebuild, then ninety days of holding it in place. This is the shape most companies at this stage need.
Ask about availability →A larger revenue org, more channels in play, and more existing process to unwind before the rebuild can hold. Same two phases, wider surface area.
Ask about availability →Contracted as a project SOW rather than a retainer. Scoped and priced against the specific motion, the number of segments, and the internal teams involved.
Start a scoping conversation →The Hold phase is mandatory in every Fix engagement. It is not an optional add-on and it is not sold separately — most GTM rebuilds fail in the quarter after the consultant leaves, and pricing them as one engagement is the only way to prevent that. The $7,500 GTM Audit credits in full against any tier. Companies between Series B and Series D+ are quoted individually; ask and we will scope it.
SaaS, tech-enabled services, manufacturing, IT services, and any organization selling to other businesses. If your team works out of a CRM and closes business through email and phone conversations, this applies to you.
Three for three means the work applies. A twenty-person industrial services firm and a Series B software company run the same diagnosis here.
A fully built, live GTM system. ICP definition, offer matrix, outbound sequences, BoFu content architecture, and the smart targeting that surfaces in-market buyers. Not a doc — a running system.
Your three-prong operating manual. How outbound, content, and smart targeting work in concert for your specific ICP. Updated as you learn what converts.
Keyword-targeted, buyer-intent-mapped content that compounds over time. Ranking pages, comparison content, and lead magnets that make your outbound more credible.
A structured synthesis of what's working, what's breaking, what competitors are doing, and where to focus next quarter. The report your board actually wants to see.
I've held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic — and I've built GTM motions from scratch at every one of them.
I know what a broken GTM motion looks like because I've inherited enough of them. I also know what it takes to fix one — the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.
I built RAINCLOUD's 26-week engagement because the market didn't need another SaaS tool. It needed a practitioner who could come in, diagnose the motion, and build the system — personally.
This is that.
This is a hands-on engagement. I am in the build with you two sessions a week for 90 days, and there is no version of that which scales to a dozen clients at once. So it doesn't.
Great-fit companies get a real seat. Everyone else gets an honest answer about when one opens up — and if a build seat is the wrong shape for where you are, Foundations is the other way in. Get in touch to find out where availability stands and what working together would look like.
Ask About AvailabilityThe audit is the starting point. We review your current motion — offers, ICP, channels, content, positioning — and tell you exactly what's broken and in what order to fix it. Most operators find two or three things they didn't expect.
The audit is $7,500 and credits in full against the engagement. If you aren't floored by what we find, we refund every penny.
