You have product-market fit. Your GTM motion is broken, inconsistent, or absent. RAINCLOUD is a 26-week fractional CRO engagement: 13 weeks building your go-to-market system hands-on, then 13 weeks of advisory to make sure it holds.
No retainer. No dashboards. Just a working GTM motion.
You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.
You're publishing. Nobody is buying. The content isn't mapped to the buyer journey. There's no bottom-of-funnel anchor. Traffic doesn't know what to do next.
Cold email. LinkedIn. Blog. They're all running in parallel, not in concert. There's no Trident — no architecture where each channel amplifies the others.
You see the number. You don't know why it's moving. No pattern synthesis. No buyer voice. No intelligence — just pipeline reports and gut instinct.
Before a single email goes out, we lock the ICP, build the offer matrix, and pressure-test every angle. 5x5: five offers, five angles each. The system is only as strong as its targeting.
Outbound + BoFu content + LinkedIn — three channels orchestrated to amplify each other. Short-horizon outbound funds the pipeline while mid-to-long content builds the moat.
Blog posts that rank and convert. Keyword targets mapped to buyer intent. Lead magnets that make outbound credible and inbound possible. Content as a system, not a publishing calendar.
Not a framework from a podcast. A system built and proven across multiple VP and SVP revenue roles — GoDaddy, WP Engine, Liquid Web, Alembic. Colin runs the engagement personally.
We audit your current motion — offers, ICP, channel mix, content, competitive position — and deliver a full diagnosis with a ranked action plan. One session. One deliverable. You'll know exactly what's broken and in what order to fix it.
Two working sessions per week, with me in the work rather than reviewing it. ICP definition, offer matrix, Trident architecture, outbound and LinkedIn setup, BoFu content foundations. The infrastructure of a working GTM motion — built live.
The system is live and your team owns it. I stay on to make sure it doesn't drift — weekly then bi-weekly, catching the wrong calls before they compound. Most GTM builds fail in the quarter after the consultant leaves. This is the half that prevents that.
A fully built, live outbound system. ICP definition, offer matrix, outbound sequences, LinkedIn playbook, BoFu content architecture. Not a doc — a running system.
Your three-channel operating manual. How outbound, BoFu content, and LinkedIn work in concert for your specific ICP. Updated as you learn what converts.
Keyword-targeted, buyer-intent-mapped content that compounds over time. Ranking pages, comparison content, and lead magnets that make your outbound more credible.
A structured synthesis of what's working, what's breaking, what competitors are doing, and where to focus next quarter. The report your board actually wants to see.
I've held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic — and I've built GTM motions from scratch at every one of them.
I know what a broken GTM motion looks like because I've inherited enough of them. I also know what it takes to fix one — the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.
I built RAINCLOUD's 26-week engagement because the market didn't need another SaaS tool. It needed a practitioner who could come in, diagnose the motion, and build the system — personally.
This is that.
This is a hands-on engagement. I am in the build with you two sessions a week for thirteen weeks, and there is no version of that which scales to a dozen clients at once. So it doesn't.
Great-fit companies get a real seat. Everyone else gets an honest answer about when one opens up. Get in touch to find out where availability stands and what working together would look like.
Ask About AvailabilityThe audit is the starting point. We review your current motion — offers, ICP, channels, content, positioning — and tell you exactly what's broken and in what order to fix it. Most operators find two or three things they didn't expect.
The audit is $7,500 and credits in full against the engagement. If you aren't floored by what we find, we refund every penny.
