You have product-market fit. Your GTM motion is broken, inconsistent, or absent. RAINCLOUD is a 26-week fractional CRO engagement that builds your full go-to-market system — cold outbound, content, and channels — from the ground up.
No retainer. No dashboards. Just a working GTM motion.
You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.
You're publishing. Nobody is buying. The content isn't mapped to the buyer journey. There's no bottom-of-funnel anchor. Traffic doesn't know what to do next.
Cold email. LinkedIn. Blog. They're all running in parallel, not in concert. There's no Trident — no architecture where each channel amplifies the others.
You see the number. You don't know why it's moving. No pattern synthesis. No buyer voice. No intelligence — just pipeline reports and gut instinct.
Before a single email goes out, we lock the ICP, build the offer matrix, and pressure-test every angle. 5x5: five offers, five angles each. The system is only as strong as its targeting.
Cold email + LinkedIn + content — three channels orchestrated to amplify each other. Short-horizon outbound funds the pipeline while mid-to-long content builds the moat.
Blog posts that rank and convert. Keyword targets mapped to buyer intent. Lead magnets that make outbound credible and inbound possible. Content as a system, not a publishing calendar.
Not a framework from a podcast. A system built and proven across multiple VP and SVP revenue roles — GoDaddy, WP Engine, Liquid Web, Alembic. Colin runs the engagement personally.
We audit your current motion — offers, ICP, channel mix, content, competitive position — and deliver a full diagnosis with a ranked action plan. One session. One deliverable. You'll know exactly what's broken and in what order to fix it.
Two working sessions per week. This is where the system is built. ICP definition, offer matrix, Trident architecture, cold email + LinkedIn setup, BoFu content foundations. The infrastructure of a working GTM motion — built live.
Weekly then bi-weekly check-ins as the system matures. Implementation support, iteration, competitive positioning, content compounding. The GTM motion runs. We monitor and optimize.
A fully built, live outbound system. ICP definition, offer matrix, cold email sequences, LinkedIn playbook, BoFu content architecture. Not a doc — a running system.
Your three-channel operating manual. How cold email, LinkedIn, and content work in concert for your specific ICP. Updated as you learn what converts.
Keyword-targeted, buyer-intent-mapped content that compounds over time. Ranking pages, comparison content, and lead magnets that make your outbound more credible.
A structured synthesis of what's working, what's breaking, what competitors are doing, and where to focus next quarter. The report your board actually wants to see.
I've held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic — and I've built GTM motions from scratch at every one of them.
I know what a broken GTM motion looks like because I've inherited enough of them. I also know what it takes to fix one — the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.
I built the C5 Framework and RAINCLOUD's 26-week engagement because the market didn't need another SaaS tool. It needed a practitioner who could come in, diagnose the motion, and build the system — personally.
This is that.
The audit is the starting point. We review your current motion — offers, ICP, channels, content, competitive position — and tell you exactly what's broken and in what order to fix it. Most operators find two or three things they didn't expect.
The audit is $5,000. It credits in full against the sprint.
