RAINCLOUD is an operator-led, tech-enabled go-to-market practice. I diagnose what’s broken, build the system, and run the parts your team shouldn’t be spending time on.
No hourly billing. No dashboards.
You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.
How I fix this →You’re publishing. Nobody is buying. The content isn’t mapped to the buyer journey. There’s no bottom-of-funnel anchor. Traffic doesn’t know what to do next.
How I fix this →Outbound, content, and your CRM all running in parallel, not in concert. There’s no Engine: no architecture where each channel makes the others work harder.
How I fix this →The follow-up nobody sent. The stalled deal nobody flagged. The next step that never got booked. Your process depends on every rep remembering everything, every time, and they don’t.
How I fix this →The board is asking. Pilots are scattered, nobody owns the strategy, and every vendor has a demo. You need a defensible plan and a clear view of where AI will actually earn its keep, not another round of experiments.
How I fix this →
Every offer starts from the same place: a locked ICP and a 5x5 offer matrix. Five offers, five angles each, pressure-tested before a single email goes out. The system is only as strong as its targeting.
The proprietary system that executes against the foundation. Four components, each doing one job, each feeding the others. Outbound creates demand now. Content pulls in high-intent buyers and moves live deals forward.
Managed AI agents inside your CRM watch for the follow-up nobody sent and the deal nobody flagged, so what the Engine produces does not leak.
Not a framework from a podcast. A system built and proven across multiple VP and SVP revenue roles: GoDaddy, WP Engine, Liquid Web, Alembic. I run every engagement personally.
Finds companies showing signs of the problem you solve and starts the conversation by email.
Turns LinkedIn engagement from the right people into real conversations.
Plants bottom-of-funnel content that ranks, compounds, and feeds the other three.
Short-form social video that guides attention to your site. Fulfilled with a partner.
Two weeks. A ranked diagnosis of what is broken and in what order to fix it.
I rebuild the whole motion: 90 days to build, 90 to hold.
From AI gap to boardroom-ready in 30 days, for executives.
SaaS, tech-enabled services, manufacturing, IT services, and any organization selling to other businesses. If your team works out of a CRM and closes business through email and phone conversations, the pipeline and agent work applies to you.
Three for three means the work applies. A twenty-person industrial services firm and a Series B software company run the same diagnosis here. AI Readiness is different: it is for executives regardless of your CRM.
I’ve held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic, and I’ve built GTM motions from scratch at every one of them.
I know what a broken GTM motion looks like because I’ve inherited enough of them. I also know what it takes to fix one: the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.
I built RAINCLOUD because the market didn’t need another SaaS tool. It needed a practitioner who could diagnose the motion, build the system, and run the parts your team shouldn’t be spending time on, personally.
This is that.
This is hands-on work, and there is no version of it that scales to a dozen clients at once. So it doesn’t. Great-fit companies get a real seat. Everyone else gets an honest answer about when one opens up.
Ask About AvailabilityThe GTM Audit is the usual starting point. It is $7,500, takes two weeks, and credits in full toward any engagement. If you aren’t floored by what I find, I refund every penny.
Book a call