You have product-market fit. Your GTM motion is broken, inconsistent, or absent. RAINCLOUD is a 26-week fractional CRO engagement: 13 weeks building your go-to-market system hands-on, then 13 weeks of advisory to make sure it holds.
No retainer. No dashboards. Just a working GTM motion.
You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.
You're publishing. Nobody is buying. The content isn't mapped to the buyer journey. There's no bottom-of-funnel anchor. Traffic doesn't know what to do next.
Outbound, content, and your CRM all running in parallel, not in concert. There's no Trident — no architecture where each prong makes the others work harder.
The follow-up nobody sent. The stalled deal nobody flagged. The next step that never got booked. Your process depends on every rep remembering everything, every time — and they don't.
Before a single email goes out, we lock the ICP, build the offer matrix, and pressure-test every angle. 5x5: five offers, five angles each. The system is only as strong as its targeting.
Outbound, content, and agents — three prongs run as one system. Outbound creates demand now. Content pulls in high-intent leads and moves live deals forward. Agents make sure nothing falls through the gaps between them.
The unglamorous half of a working motion. Agents that watch the pipeline for stalled deals, missed follow-ups, and unbooked next steps — and surface them before they cost you the quarter. Your process stops depending on perfect memory.
Not a framework from a podcast. A system built and proven across multiple VP and SVP revenue roles — GoDaddy, WP Engine, Liquid Web, Alembic. Colin runs the engagement personally.
We audit your current motion — offers, ICP, channel mix, content, competitive position — and deliver a full diagnosis with a ranked action plan. One session. One deliverable. You'll know exactly what's broken and in what order to fix it.
Two working sessions per week, with me in the work rather than reviewing it. ICP definition, offer matrix, Trident architecture, outbound setup, content foundations, and the agents that hold the process together. The infrastructure of a working GTM motion — built live.
The system is live and your team owns it. I stay on to make sure it doesn't drift — weekly then bi-weekly, catching the wrong calls before they compound. Most GTM builds fail in the quarter after the consultant leaves. This is the half that prevents that.
A fully built, live GTM system. ICP definition, offer matrix, outbound sequences, BoFu content architecture, and the agents that keep deals moving. Not a doc — a running system.
Your three-prong operating manual. How outbound, content, and agents work in concert for your specific ICP. Updated as you learn what converts.
Keyword-targeted, buyer-intent-mapped content that compounds over time. Ranking pages, comparison content, and lead magnets that make your outbound more credible.
A structured synthesis of what's working, what's breaking, what competitors are doing, and where to focus next quarter. The report your board actually wants to see.
I've held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic — and I've built GTM motions from scratch at every one of them.
I know what a broken GTM motion looks like because I've inherited enough of them. I also know what it takes to fix one — the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.
I built RAINCLOUD's 26-week engagement because the market didn't need another SaaS tool. It needed a practitioner who could come in, diagnose the motion, and build the system — personally.
This is that.
This is a hands-on engagement. I am in the build with you two sessions a week for thirteen weeks, and there is no version of that which scales to a dozen clients at once. So it doesn't.
Great-fit companies get a real seat. Everyone else gets an honest answer about when one opens up. Get in touch to find out where availability stands and what working together would look like.
Ask About AvailabilityThe audit is the starting point. We review your current motion — offers, ICP, channels, content, positioning — and tell you exactly what's broken and in what order to fix it. Most operators find two or three things they didn't expect.
The audit is $7,500 and credits in full against the engagement. If you aren't floored by what we find, we refund every penny.
