Your go-to-market isn’t compounding.
I show you EXACTLY why, then I fix it.

Runs on the CRM you already have. I score your go-to-market against 100 points, then RAINCLOUD builds a full-funnel pipeline system on your own CRM, domains and mailboxes, and runs it. Done-for-you B2B demand generation, starting with the free 20 Minute Teardown.

Free teardown·$5,000 audit·$25,000 Build, $20,000 after credit·$10,000/mo after

Book the 20 Minute Teardown Download the 100 points

One operator does the work

100 points, five business days from access

Live in 30 business days

The Problem

Five symptoms. One underlying problem.

These are the things I hear on fit calls. They are also sections 01 through 10 of the audit, which is the point: they are symptoms of a motion that was never architected, and fixing them in the wrong order is why the last attempt didn’t hold.

Outbound that burns out

You spray sequences and hope. No signal-based triggers. No ICP definition tight enough to build a system around. Reps burn leads faster than you can source them.

What the audit looks at →

Content that doesn’t convert

You’re publishing. Nobody is buying. The content isn’t mapped to the buyer journey. There’s no bottom-of-funnel anchor. Traffic doesn’t know what to do next.

What the audit looks at →

Channels that don’t talk to each other

Outbound, content, and your CRM all running in parallel, not in concert. There’s no Engine: no architecture where each channel makes the others work harder.

What the audit looks at →

Deals falling through the cracks

The follow-up nobody sent. The stalled deal nobody flagged. The next step that never got booked. Your process depends on every rep remembering everything, every time, and they don’t.

What the audit looks at →

A forecast nobody believes

Stage definitions that mean different things to different reps. Coverage math built on deals that are already dead. You are forecasting against a number that cannot happen, and everyone in the room knows it.

What the audit looks at →

The Method

Diagnose it. Build it. Run it.

Diagnose.

The 100-Point GTM Autopsy. Every point pass, partial, or fail. Findings ranked by revenue impact. Five business days from access granted, then one recorded 90-minute walkthrough. The report is the build specification.

Build.

The Build is $25,000, $20,000 after the audit credit. Thirty business days to go-live: access, domains and mailboxes, warmup, the TAM, CRM mapping, the content plan, and the first sequences. The program.

Run.

Ongoing operation is $10,000 a month from go-live. RAINCLOUD runs mass email, bottom-of-funnel content and signal outbound, with suppression against the live CRM. If the agreed day-90 pipeline target is missed, RAINCLOUD keeps running the system at no charge until it is hit.

Most GTM builds fail in the quarter after the consultant leaves. The handover is not the end of this engagement — it’s the half that’s priced to last.

Time to value

Thirty business days, because nothing is guessed.

By the time the Build starts, the Autopsy has already scored all 100 points and ranked what is broken by what it costs you. Day one of the Build is execution, not discovery.

Anything that promises output on day one is producing it from guesses about your market. The thirty days is the proof that it isn’t.

Day 0Access, domains and mailboxes in your company’s name, warmup starts, CRM mapping and the TAM.
Around day 10Bottom-of-funnel content starts publishing on your domain.
Around day 14Signal outbound goes live from your primary domain.
Around day 28Mass email starts, after 14 to 21 days of warmup.
Go-liveOngoing operation begins. The six-month minimum starts here, not at signature.

Four steps, in sequence

Four steps, in order. Everyone starts with the 20 Minute Teardown.

20 Minute Teardown

Free

It covers roughly 40 of the 100 points that can be scored from outside the company, from public sources alone. No mystery shop.

The 100-Point GTM Autopsy

$5,000five business days from access

Required before the Build. Credited in full against it. No cash refund. The paid Autopsy is the trial.

The Build

$25,000

$20,000 after the audit credit. 30 business days to go-live. Then RAINCLOUD runs it. The program.

Ongoing operation

$10,000/mo

Six-month minimum from go-live. Infrastructure included. First-year client value is $145,000 all in. If the agreed day-90 pipeline target is missed, RAINCLOUD keeps running the system at no charge until it is hit.

See the full fee schedule

The alternatives

Most companies weighing this are weighing a hire.

A fully loaded in-house SDR typically costs $75,000 to $95,000 a year, covers one channel and takes three to six months to produce. That is the comparison to beat. Here are the four options side by side.

Compared on	In-house SDR	Agency	AI sales platform	RAINCLOUD
First-year cost	Typically $75k–$95k, fully loaded	Typically $60k–$120k (general market range)	Platform fee plus migration cost; varies widely	$145,000$5k audit + $20k net build + $120k in fees
Channels covered	One	Typically one or two	Mostly email	Three, plus governance and learnings
Runs on your CRM	Yes	Sometimes	Usually replaces it	Yes
Who does the work	A junior hire you manage	A pooled team you rarely meet	Agents you supervise	One operator, four clients maximum
Time to first output	Three to six months	Typically four to eight weeks	Day one, on guesses	Thirty business days, on a scored audit
Price published	—	Rarely	Rarely	Yes, on this page

Ranges for the first three columns are general market figures for each category, not quotes from or claims about any named company. Your numbers will differ.

What we don’t do

The scope, stated plainly.

RAINCLOUD builds and runs pipeline. Everything below is out of scope, on purpose.

Close your deals. Your team closes. RAINCLOUD fills the pipeline they close from.
Manage your reps. No seat on your org chart, no one-on-ones, no comp plans.
Replace your CRM. It runs on the one you have and writes only the fields it needs.
Send from its own domains. Every sending domain is registered in your company’s name.
Automate your LinkedIn. RAINCLOUD drafts. Your rep reviews and presses send.
Buy paid media or do brand work. No ad spend, no creative, no rebrand.
Sell a trial. The paid Autopsy is the trial, and nothing skips it.
Take a fifth client. Four at a time. A fifth good-fit prospect waits.

About the Founder

Colin Dowling

Founder, RAINCLOUD

I’ve held VP and SVP revenue roles at GoDaddy (VP Global Enterprise Sales), WP Engine, Liquid Web, and Alembic, and I’ve built GTM motions from scratch at every one of them.

I know what a broken GTM motion looks like because I’ve inherited enough of them. I also know what it takes to fix one: the sequencing, the frameworks, the tradeoffs, and the moments where most operators make the wrong call.

I built RAINCLOUD because the market didn’t need another agency or another SaaS tool. It needed a practitioner who could diagnose the motion, build the pipeline on the client’s CRM, and run it, personally.

This is that. When you hire RAINCLOUD, you get me. I score the Autopsy, design the Build and run the system. There is no account manager in between and no pooled team behind me, which is why it is four clients at a time.

“Most operators and revenue leaders know their GTM is broken. They just don’t know in what order to fix it. That’s the audit.”

AgentPress — 7 to 25 qualified meetings a month in 45 days.

1905 New Media — digital services from $4M to $11M over two years.

VP Enterprise Sales — GoDaddy (NYSE: GDDY) SVP Revenue — Alembic (Seed → $145M Series B) VP Channel Sales — Liquid Web Enterprise Sales Director — WP Engine 3x VP of Sales · 2x founder · Host, Modern Business Life

Is this you?

B2B companies with $50M to $200M in revenue and an average contract value around $50,000 or higher.

The buyer is a CRO, VP Sales, VP Marketing, or a founder still close to revenue
A maintained CRM: Salesforce, HubSpot, Pipedrive, ConnectWise or Autotask
CRM access, domains in the company’s name, sending-domain approval, and a named contact, within ten business days of signature
Not a fit if ACV is under about $50,000 with low deal volume, the CRM is unmaintained, Salesforce is heavily customised and guarded, domain control is refused, or you want a trial instead of a system

Four clients at a time. A fifth good-fit prospect waits. The full list is on the program page.

Get Started

Book the 20 Minute Teardown.
Every engagement starts with the audit.

Every program starts with the 100-Point GTM Autopsy. It is $5,000, five business days from access granted, and credited in full against the $25,000 Build. No cash refund. The paid Autopsy is the trial. Ongoing operation is $10,000 a month on a six-month minimum from go-live. If the agreed day-90 pipeline target is missed, RAINCLOUD keeps running the system at no charge until it is hit. See pricing.

Book the 20 Minute Teardown Download the 100 points

Your go-to-market isn’t compounding. I show you EXACTLY why, then I fix it.

Five symptoms. One underlying problem.

Outbound that burns out

Content that doesn’t convert

Channels that don’t talk to each other

Deals falling through the cracks

A forecast nobody believes

Diagnose it. Build it. Run it.

Diagnose.

Build.

Run.

Thirty business days, because nothing is guessed.

Four steps, in order. Everyone starts with the 20 Minute Teardown.

20 Minute Teardown

The 100-Point GTM Autopsy

The Build

Ongoing operation

Most companies weighing this are weighing a hire.

The scope, stated plainly.

Colin Dowling

B2B companies with $50M to $200M in revenue and an average contract value around $50,000 or higher.

GTM consulting: $2,000 a month, one hour a week.

Book the 20 Minute Teardown.Every engagement starts with the audit.

Your go-to-market isn’t compounding.
I show you EXACTLY why, then I fix it.

Book the 20 Minute Teardown.
Every engagement starts with the audit.