I score your go-to-market against 100 points across ten sections, measure your baseline, and hand you every finding — each one quantified, ranked by what it’s costing you in pipeline, in the order it should be fixed.
Ten sections, ten points each, one point per point met. Open any section to see exactly what gets scored.
Whether your ICP is written tightly enough to disqualify with, and whether it matches the accounts you actually close.
See the ten pointsWhether a buyer can tell you apart from the alternatives before the first call, by persona.
See the ten pointsWhether what you sell, and how you price it, gives a buyer a reason to move now.
See the ten pointsStage definitions, conversion rates, coverage, and whether the forecast describes a number that can happen.
See the ten pointsTargeting, sequence architecture, deliverability, and what actually happens after a reply.
See the ten pointsWhether the buyers already looking for you can find you, and whether your site converts them.
See the ten pointsDiscovery, qualification, deal reviews, and where deals stall between stages.
See the ten pointsWhether the revenue you win stays, and whether anyone owns growing it.
See the ten pointsWhether your CRM tells the truth, and whether the tools in the stack are used for what they cost.
See the ten pointsWho owns the number, how reps are coached, and whether the operating cadence holds.
See the ten pointsLess than a project, more than a phone call. Here is the honest version, so nothing surprises you in week one.
Salesforce, HubSpot, Pipedrive or comparable. This is where the gap between the stated ICP and the accounts you actually close shows up, and the audit does not run without it.
45 minutes each, across sales, marketing and leadership. The gap between what leadership believes is broken and what the data says is broken is usually the most valuable finding in the deliverable.
Sequences, lists, targeting criteria, reply and meeting data, plus your site, blog and search data. If outbound isn’t running, that’s a finding in itself.
From the moment you grant access to the readout. Your team keeps selling the whole time.
I align on your market, your motion and what you think is broken. You grant read-only access to your CRM and sequencer. I start the same day.
Four to six interviews across sales, marketing and leadership, while I pull the CRM, outbound and content data the scoring runs on.
Every point scored met or not met against the evidence, one point each. Ten section subscores, one GTM score out of 100.
Your baseline measured at every funnel stage, every finding ranked and costed, the fix sequence, and the one-page business case.
I walk your score, your baseline, every finding and the business case. You decide from here.
The same list as the pricing page, word for word.
The audit diagnoses. It does not build. The ICP rebuild, the message map, the pipeline model, the sequences, the scorecard in your CRM — those are the 90-day engagement.
I don’t sell a 90-day build off a sales call, and you shouldn’t buy one. The audit is how we both find out whether this is worth doing. If you take the diagnosis and run the fix with your own team, that’s a working outcome — you own the score, the baseline, every finding and the business case either way. See the full fee schedule.
Because I won’t sell a six-month engagement off a sales call and you shouldn’t buy one. Ten days and $5,000 is how we both find out whether this is worth doing.
Because then it isn’t an audit, it’s a deposit. The audit is a real piece of work with its own deliverable, and plenty of companies take the diagnosis and run the fix themselves.
No. You may well be right about what’s wrong — most people are right about one or two things and miss the rest.
That’s fine, and it’s common. It gets scored like everything else, and an outbound motion that doesn’t exist is a finding in itself. I’ll tell you on the kickoff call where the weight of the audit will sit.
I access your systems read-only and never export raw customer data. The deliverable is analysis and recommendations, not a copy of your CRM. I’m happy to sign an NDA and work within your security requirements.
A free assessment is a sales call with a slide at the end. This is ten business days of work inside your actual systems, scored against 100 published points, and the deliverable is a sequenced plan you can execute with or without me.
I do. There is no junior analyst and no offshore team. That’s also why I run two builds at a time.
Book a 30-minute call. I’ll talk through your motion, confirm the audit is a good fit, and get it scheduled. Ten business days later you’ll have your score, your baseline and every finding, ranked by what it’s costing you.