For the Revenue Leader Holding the Bag, the Founder Who Outgrew Founder-Led Sales, and the New Marketing Leader Who Needs a Win.
These are the questions already answered on the audit, the engagement, and the pricing page.
Because I won’t sell a six-month engagement off a sales call and you shouldn’t buy one. Ten days and $5,000 is how we both find out whether this is worth doing.
Because then it isn’t an audit, it’s a deposit. The audit is a real piece of work with its own deliverable, and plenty of companies take the diagnosis and run the fix themselves.
No. You may well be right about what’s wrong — most people are right about one or two things and miss the rest.
That’s fine, and it’s common. It gets scored like everything else, and an outbound motion that doesn’t exist is a finding in itself. I’ll tell you on the kickoff call where the weight of the audit will sit.
I access your systems read-only and never export raw customer data. The deliverable is analysis and recommendations, not a copy of your CRM. I’m happy to sign an NDA and work within your security requirements.
A free assessment is a sales call with a slide at the end. This is ten business days of work inside your actual systems, scored against 100 published points, and the deliverable is a sequenced plan you can execute with or without me.
I do. There is no junior analyst and no offshore team. That’s also why I run two builds at a time.
No. I build the motion and your team runs it. I don’t manage your reps, carry a quota or sit in your pipeline calls as an operator. That is why the fee falls when the work changes hands.
The build is done in your CRM and your existing stack wherever possible. Paid media spend, tooling and data subscriptions stay yours, so anything new is a decision you make with the cost in front of you.
Your team takes over the running of it and my job becomes measuring it: the monthly operating review, a work session, office hours and the quarterly re-score. The fee steps down to the ongoing rate.
Because the work changes. Month one is diagnosis and rebuild — the heaviest lift and the longest-compounding. By month four your team is running the motion and I’m measuring it. The fee follows the work, which is how it should have always been.
No money-back guarantee. I don’t control whether your team executes, so I won’t price as though I do. The audit is the risk reversal: a small, bounded first step before any commitment.
You keep the score, the baseline, every finding and the business case. Plenty of companies take that and run the fix themselves. If you want someone keeping you honest while you do, that’s the $4,000 Scorecard.
Advisory includes a monthly work session and weekly office hours — you get working time. The Scorecard is measurement and direction only: the monthly review, the mid-month check, the quarterly re-score.
Sometimes, below the range. Above it there’s usually an internal team and the work is different. Ask on the fit call.
For B2B companies between $50M and $200M. Two builds at a time.