Free download

The 100-Point GTM Framework. Every point I score, published in full.

One hundred scoreable statements across ten sections of a B2B go-to-market motion, one point each, with the scoring explained at the front. It’s the full list the audit scores against, so you can see exactly what it measures before you spend anything.

  • 01Market & ICP
  • 02Positioning & Messaging
  • 03Offer & Pricing
  • 04Pipeline Math & Forecast
  • 05Outbound
  • 06Demand Capture
  • 07Sales Process & Conversion
  • 08Retention & Expansion
  • 09RevOps, Data & Tooling
  • 10Team, Enablement & Leadership

Reading the list is free. Knowing where you actually score isn’t something anyone can do from inside the company — which is most of what the audit is for.

Get the framework

Ten sections, ten points each, how they’re scored, and a closing page on what a 40 and a 60 mean.

One email with the PDF. No sequence.

When you want the number, not the list.

The 100-Point GTM Audit scores all hundred points against your CRM data and four to six interviews with your team, measures your baseline, and ranks every finding by what it’s costing you in pipeline. $5,000, ten business days.

Book the audit call