Fractional CRO vs VP of sales is a choice between a part-time operator and a full-time employee. A VP sits on your payroll and runs the team. I do not take that job. I score the motion, then RAINCLOUD builds the pipeline on your CRM and runs it.
| VP of sales | What I do instead | |
|---|---|---|
| Employment | A full-time employee. Salary, bonus, and benefits, whether the motion is ready or not. | Not an employee. Four clients at a time. No bench behind me. |
| The job | Run the team, the forecast, and the number, every week. | Score 100 points, then RAINCLOUD builds the pipeline and runs it. I do not manage reps. |
| When it fits | The process converts and you are out of capacity. | The number is committed and the motion cannot produce it. The fractional CRO page. |
| Cost | I will not quote a salary I do not pay. | Published on the pricing page. The autopsy is $5,000. |
When nobody can say who you sell to, what a qualified deal is, or why you win. A new VP inherits that fog and is judged on a number the motion cannot produce. The diagnostic is the 100-Point GTM Autopsy. The free look before it is the 20 Minute Teardown.
If the company is still founder-led, the closer comparison is a fractional sales leader, not a chief.
Five business days from access and $5,000 buy the scored report. The Build, if you want it, is $25,000 and is credited with the audit fee in full. RAINCLOUD then runs the system. What the Build and Ongoing operation cover.
Hire a VP when the motion already converts and the team is out of capacity. Bring in outside help when the motion itself is the problem. Adding a VP to a broken motion gives you a salary and the same forecast.
Not here. I do not manage your reps, carry a quota, or stay as the sales leader. RAINCLOUD keeps running the pipeline. It does not manage your reps. If you still need a VP, you hire one into a system that exists.
I do not publish a VP salary, because I do not hire them and I will not invent a number. My fees are the free 20 Minute Teardown, a $5,000 100-Point GTM Autopsy, a $25,000 Build, then $10,000 a month. See the pricing page.
If the founder is still the system, read the founder-led sales trap and the first sales hire page. A title will not substitute for a written process.
The teardown is free. The autopsy is $5,000 and takes five business days from access. It is required before the build, credited in full against the $25,000 build, and there is no cash refund. The paid audit is the trial. The fee schedule.