Two ways in. Bottom-of-funnel search content that puts you on the page when buyers are choosing, and executive ghostwriting that sounds like someone who knows what is true. Both are written, edited, and reviewed by a human.
The searches that close deals are already happening. I find them, build for them, and deliver the traffic into your pipeline. Page architecture, keyword targets mapped to buyer intent, technical SEO, and a six-month execution calendar.
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Blog posts, case studies, ebooks, and whitepapers, written, edited, and reviewed by a human subject-matter expert. You talk to Colin Dowling, who is also the one writing.
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Bottom-of-funnel searches are where buyers compare, shortlist, and decide. Most content programs ignore them. Track 1 is the Farmer component of the Engine on its own: research, ranking pages, comparison content, and a technical SEO package, built to also get cited by AI search.
One-time, delivered in three weeks, no guarantee. A scored keyword universe, BoFu page architecture, technical SEO package, LinkedIn content framework, and a six-month execution calendar. Best if you have a team to run it.
Six-month contract. Everything in the plan plus full execution: I build, publish, and optimize. Daily competitor monitoring, monthly strategy calls, and pipeline reporting.
If we do not hit the agreed KPIs by the end of six months on the done-for-you program, I refund half of your investment. You keep the work and the results.
AI slop is polluting the internet, and that is a big opportunity for you. More content is being created than ever before, and most of it is garbage. Great content with an original point of view cuts through better than ever, earning the trust of potential buyers and the attention of crawlers from Google, Microsoft, OpenAI, and Anthropic.
The objection I hear most. Every business and agency is thinking that ChatGPT or Claude is good enough to produce their content. The mistake is not recognizing that good enough no longer cuts it with customers, search engines, and answer engines. LLMs are fantastic for research, a brief, an outline, and even a first draft. But if you want content that represents your brand voice, resonates with readers, ranks, and leads to growth, you need a human subject-matter expert at the end of the production line to edit, polish, and enhance it.
When every competitor can produce competent AI content, competent stops being an edge. It is the entry fee. The bar just moved up, not down.
A model has no opinion on which of your offers deserves the next six weeks of content, or which claim is technically true but wrong for this buyer. That call gets made by someone who has watched what actually closes.
If your most expensive person is the one prompting the model, that is a six-figure employee doing the job of an intern. The real question was never whether AI can write it. It is who is holding the pen.
Pretending otherwise would be its own kind of slop. The honest question was never whether AI touches the work. It is what it is allowed to decide.
First I look at competitors, market dynamics, review sites, and sales conversations (if allowed) to find hidden opportunities to reach buyers in their own language.
Every page is built for three readers: the human, a search crawler, and an answer engine. Headings, schema, and passages that can be lifted cleanly, so the piece can be found and cited, not just published.
Internal links are placed with purpose. Each one moves the reader further down your funnel, not into a “related posts” dead end.
I keep a live map of what competitors are saying and, as important, what they are not saying. Those gaps inform a strategy optimized in real time.
None of that is where the writing actually happens. That part still needs someone in the room who knows what is true about your business, your buyer, and your last ten deals, plus the discipline to say only that.
You are right about the flood. You are wrong that it means the channel is dead. It means the bar just dropped for everyone except the people still doing it well.
Good. I am not here to replace it. I am here to execute it at the level you set, consistently, without it becoming one more thing your team has to hold together.
Two doors, one standard. Retainers run at least two pieces a month, which is also where the writing gets best, because capturing a voice takes repetition. These are “from” prices: subject matter, research depth, and volume move them. Ask and you will get a real number, not a discovery call to get one. Who you will talk to: Colin Dowling, who will also be the one writing.
Months of strategy, informational keywords, and a retainer that bills whether or not deals close.
Competent, fast, and indistinguishable from the other nineteen results.
A full-time hire who has to learn your buyer, your market, and your voice from scratch.
Yes, and pretending otherwise would be its own kind of slop. AI is genuinely useful for research, building an outline, and finding good internal links. It does not write the piece. Every word that ships is written, edited, and reviewed by a human who knows what is true about your business, your buyer, and your last ten deals.
Very likely. More than twenty years of writing across a wide spread: software and SaaS, hardware and infrastructure, data and analytics, AI and automation, professional services, medical and insurance, health and wellness, eCommerce, and web development.
BoFu search content is a $10,000 plan, or $5,000 per month on a six-month contract with a 50% money-back guarantee if agreed KPIs are not met. Ghostwriting starts at $1,000 per month for execution and $3,000 per month for strategy, with a retainer minimum of two pieces a month.
Less than you would think. Access to what you already know: a sales call recording, a competitor you keep losing to, the objection you answer every week. The research and structure are my job.
Content is Farmer on its own, plus ghostwriting. If you want outbound, LinkedIn, and content running together as one system, that is Demand Generation, and Farmer content is included.
Tell me what you are publishing now and what it is supposed to be doing for you. If I am not the right fit, I will say so. I take on a limited number of engagements at a time.
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