We pull apart your entire go-to-market motion — offers, ICP, outbound, content, positioning — and hand you a ranked diagnosis of what to fix and in what order. Most teams find two or three things they didn't expect.
The audit is designed to require almost nothing from your team. We do the heavy lifting. You grant access and show up for the findings.
Sequences, lists, targeting criteria, and whatever reply and meeting data you have. We look at what you're sending, who you're sending it to, and what happens next. If outbound isn't running yet, that's a finding in itself.
Read-only access lets us see where deals actually stall, which segments convert, and whether your stated ICP matches the accounts you really close. This is where the gap between the plan and the reality usually shows up.
Your website, blog, lead magnets, and any search data you have. We assess whether your content is mapped to buyer intent, whether there's a bottom-of-funnel anchor, and whether traffic has anywhere useful to go.
A brief kickoff to understand your market, your motion, and what you think is broken. That last part matters — the gap between what leadership thinks is wrong and what the data says is wrong is often the most valuable finding.
From the moment you grant access to the moment your leadership team sees the findings. No disruption. No change management. No new tools to learn.
30-minute call. We align on your market, your motion, and the questions you need answered. You grant read-only access to your sequencer, CRM, and analytics. We start the same day.
We pull apart the whole motion. Is the ICP tight enough to build a system around? Do the offers and angles hold up? Is outbound structurally sound or is it burning the list? Does the content map to buyer intent or is it a publishing calendar? Where is the positioning soft?
Findings become a ranked plan. Not a list of everything wrong — an ordered plan of what to fix first, what to fix second, and what to deliberately ignore for now. Sequencing is the part most operators get wrong.
60-minute session with your leadership team. We walk the diagnosis, the ranked plan, and the tradeoffs behind the order. You leave knowing exactly what's broken and what fixing it actually takes.
Not a report that sits in a drawer. A diagnosis you can act on immediately — and the foundation of the 26-week build if you choose to continue.
A plain-language assessment of your motion end to end. What's working, what's broken, what's missing entirely, and which of those is actually costing you pipeline right now. Written for a leadership audience, not a data dump.
Whether your stated ICP matches the accounts you actually win. Segment-level conversion, the profile of your best closed-won deals, and how tight the definition needs to get before a system can be built on it.
Your current offers pressure-tested against the market. Which angles have legs, which are interchangeable with every competitor, and where the 5x5 matrix is thin. Targeting is only as good as what you're targeting them with.
Outbound, content, and the process holding them together, assessed individually and as a system. Where each prong is leaking, where deals are falling through the gaps, and whether any of it is amplifying the rest.
What you're publishing versus what your buyers are searching. Keyword targets you're missing, where the bottom-of-funnel anchor should sit, and which pages would actually make outbound more credible.
Not "you should improve your GTM." Specific, ordered actions with the reasoning behind the sequence. What to fix in the first 30 days, what waits until the foundation holds, and what to stop doing entirely.
The audit is a standalone engagement. There's no obligation to continue. But if the diagnosis is worth acting on — and it usually is — here's what the ongoing relationship looks like.
Everything we produce in the audit is yours. The diagnosis, the ICP work, the offer matrix, the ranked plan. If your team has the bandwidth to build from it, you've got a sequenced roadmap and a massive head start.
The $7,500 is a one-time cost. No ongoing commitment. No follow-up sales pitch.
The audit becomes the blueprint. Ninety days of hands-on build — ICP, offers, Trident architecture, content foundations, and smart targeting — followed by 90 days of advisory to make sure the system holds after it's live.
The $7,500 credits in full against the engagement, at every tier. You're not paying twice.
There is a third door if neither of those fits yet: Foundations, our advisory-led tier, starting at $3,000 per month — standing sessions and async access, without the build. Ask about it on the kickoff call.
That's fine, and it's common. If there's no motion to audit, the work shifts toward foundation — ICP definition, offer construction, and channel selection. We'll tell you on the kickoff call which version of the audit you're getting.
We access your systems read-only and never export raw customer data. The deliverable is analysis and recommendations, not a copy of your CRM. Happy to sign an NDA and work within your security requirements.
A free assessment is a sales call with a slide at the end. This is two weeks of work inside your actual systems, and the deliverable is a sequenced plan you can execute with or without us. The money-back guarantee is the difference in confidence.
No. The audit runs in the background. We need read-only access and a 30-minute kickoff. Your team keeps selling. Nothing changes until you decide to change it based on what we find.
Colin does. There is no junior analyst and no offshore team. That's also why availability is limited to a small number of companies at a time.
Then you don't pay. If you aren't floored by what we find, we refund the full $7,500. We've never had a motion come through clean, but the guarantee is real and it's yours to call.
Then say so on the call. The audit itself is a standalone $7,500 engagement that helps define where you are in your GTM journey and what to prioritize next to accelerate growth. There is no obligation to continue. And there is a lighter ongoing option underneath the build: Foundations, starting at $3,000 per month, where I am on the call with you rather than in the build. It is a different product with a different promise, and for some companies at this stage it is the honest recommendation.
Book a 30-minute call. We'll talk through your motion, confirm the audit is a good fit, and get it scheduled. Two weeks later you'll have a ranked plan — or your money back.