Bottom-of-funnel keywords convert at 4–8× the site average. We find them, build for them, and deliver the traffic directly into your pipeline. First rankings visible in 30–60 days.
The average B2B buying decision involves 6 to 10 searches. Most happen after the buyer already knows they have a problem — they're evaluating vendors, comparing pricing, researching alternatives.
These are BoFu searches — Bottom of Funnel. The highest-intent, highest-converting searches in your market. And most content programs completely ignore them.
Meanwhile, your buyers are typing "[competitor] alternative," "[competitor] pricing," and "best [your category] for [their industry]" — and landing on someone else's page.
Informational keywords drive sessions, not pipeline. The analytics look fine. The pipeline doesn't reflect it.
"[Your competitor] alternative" is being searched by your best-fit buyers right now. Someone ranks for it. It isn't you.
ChatGPT, Perplexity, and Google AI Overviews answer buyer questions by citing pages. Without structured content, you're invisible there too.
This is the highest-intent traffic in your entire market — and everyone else is ignoring it. We identify it, capture it, and deliver it straight into your funnel.
Six automated data sources sweep your market simultaneously — live search data, competitor positioning, real buyer language from review platforms, and community conversations. Scored by our proprietary models and ranked by revenue potential.
GA4 + Search Console baseline. We identify what you already rank for, striking-distance positions 4–20, and content gaps costing you pipeline.
Live keyword overlap analysis identifies who you actually compete with in search — often different from who you think — and where you can displace them.
We mine G2, TrustRadius, and Capterra for your competitors' reviews — extracting the exact language real buyers use when describing what those tools fail to do. That language becomes your copy.
For every keyword opportunity, we pull actual page-1 results — domain authority, content format, and where the displacement gap exists right now.
The public conversations your buyers are already having. "I wish there was a tool that..." posts surface intent that keyword tools miss entirely.
Every relevant combination for your offer — category + ICP, competitor alternatives, pricing, commercial modifiers — scored on a 100-point scale.
Not a strategy document. Not a brief. Six publish-ready deliverables — built by our system, refined by our team, and ready to deploy the moment they're handed off.
A daily AI-driven intelligence sweep monitors your market for the events that move buyer intent — pricing changes, new product launches, funding rounds, regulatory shifts. The moment a relevant signal hits, content briefs generate automatically and pages publish within 14 days. You rank while the topic is hot — long before competitors realize what happened.
A competitor raises, drops, or restructures pricing. We capture the buyer's question — "is [competitor] still worth it?" — within 24 hours of the announcement.
A competitor ships something new. Buyers immediately search whether it changes the calculus. We have the page ready before the conversation peaks.
A competitor raises a round, gets acquired, or a new entrant arrives with capital. The market re-prices. We capture the "is [new player] credible?" search intent.
Industry consolidation, regulatory changes, ICP-reshaping events. The questions buyers ask change overnight. So does our content.
Gong raises pricing 20% on March 14.
Within 7 days, content brief drafted in your voice. Within 14 days, page published:
You rank for "Gong pricing 2026," "Gong alternative pricing," "cheaper than Gong," and 12 related queries — while every competitor is still figuring out what happened.
This sits on top of your evergreen BoFu architecture. Static pages compound. Timely pages capture moments. Together: a content flywheel built around your competitors' actual movements — not editorial guesses or quarterly content calendars.
Our DFY program includes the strongest guarantee in the industry: if we don't hit our agreed-upon KPIs by the end of 6 months, we will refund half of your investment. You keep the work and the results.
Start with the plan if you have a team to run it. Or hand it to us entirely.
Start with a 30-minute conversation. We'll show you exactly what BoFu opportunities exist in your market before you commit to anything.