Three categories. All leave the hardest part — synthesis — to you.
Track external competitor signals — website changes, press releases, pricing pages, review sentiment, hiring patterns.
Requires a dedicated PMM or CI analyst to curate, maintain battlecards, and distribute.
Never touches your actual sales conversations. No call analysis. No buyer voice from your pipeline.
Conduct 10–30 third-party buyer interviews per year. Transcribe, summarize, tag keywords, and post to a portal.
Managed service — but each interview is a standalone artifact. Client must read and synthesize them.
No cross-interview pattern tracking. No correlation with CRM data or rep call behavior. No longitudinal trends.
Record and transcribe your sales calls. Surface keywords, competitor mentions, and basic AI summaries.
Self-serve — someone on your team has to query, filter, listen, and extract the intelligence manually.
Great at capture. Zero synthesis. No battlecard generation, no board narrative, no competitive strategy output.
| Capability | CI Platforms | Win-Loss Firms | Conversation Intel | RAINCLOUD |
|---|---|---|---|---|
| Analyzes your actual sales calls at scale | ✕ | ✕ | ◐ | ✓ |
| Cross-quarter longitudinal trend tracking | ✕ | ✕ | ✕ | ✓ |
| Cross-source synthesis (calls + CRM + post-mortems) | ✕ | ✕ | ✕ | ✓ |
| Live expert briefings with every deliverable | ✕ | ◐ | ✕ | ✓ |
| Living battlecards from won-deal talk tracks | ◐ | ✕ | ✕ | ✓ |
| Board-ready strategic narrative | ✕ | ✕ | ✕ | ✓ |
| No platform to log into or maintain | ✕ | ◐ | ✕ | ✓ |
| Operational in 30 days | ◐ | ◐ | ✓ | ✓ |
What it actually costs to replicate what RAINCLOUD delivers.
Annual platform license. Requires dedicated owner. 6–8 week setup. External signals only.
~30 interviews/quarter. No call library analysis. No cross-source synthesis. Standalone transcripts.
Fully loaded, 6-month ramp. Splits time across tech stack, process, and deal desk. CI is a fraction of their bandwidth.
500+ calls analyzed/quarter. Expert-led briefings. Full cross-source synthesis. Board narratives + battlecards. Operational in 30 days.
Start with an Intelligence Audit, credited against any ongoing retainer.
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