Pipeline

For the Revenue Leader Holding the Bag.

A forecast nobody believes.

Stage definitions that mean different things to different reps. Coverage math built on deals that are already dead. You are forecasting against a number that cannot happen, and everyone in the room knows it.

The follow-up nobody sent. The stalled deal nobody flagged. The next step that never got booked. Your process depends on every rep remembering everything, every time, and they don’t.

Book your free 40-Point Outside Audit → Next: the 100-Point GTM Autopsy
100
Points scored across ten sections
10
Business days from kickoff to readout
All
Findings, ranked, with the cost of each

Pipeline math and forecast.

Stage definitions, conversion rates, coverage, and whether the forecast describes a number that can happen.

The 100-Point GTM Autopsy Outbound not landing

What you walk away with.

The same list as the pricing page, word for word.

What it isn’t.

The audit diagnoses. It does not build. The ICP rebuild, the message map, the pipeline model, the sequences, the scorecard in your CRM — those are the 90-day engagement.

$5,000 · 10 business days · required before any engagement · not credited toward the build · no refund

I don’t sell a 90-day build off a sales call, and you shouldn’t buy one. The audit is how we both find out whether this is worth doing. If you take the diagnosis and run the fix with your own team, that’s a working outcome — you own the score, the baseline, every finding and the business case either way. See the full fee schedule.

Common questions.

Why is the audit required?

Because I won’t sell a six-month engagement off a sales call and you shouldn’t buy one. Ten days and $5,000 is how we both find out whether this is worth doing.

Can we skip the audit if we already know what’s wrong?

No. You may well be right about what’s wrong — most people are right about one or two things and miss the rest.

What does the forecast have to be able to do?

Stage definitions, conversion rates, coverage, and whether the forecast describes a number that can happen. The forecast describes a number the pipeline can actually produce.

Who actually does the work?

I do. There is no delivery team, no junior analyst, and no offshore bench. That is also why I run two builds at a time.

Where this starts

The free 40-Point Outside Audit. Then the 100-Point GTM Autopsy. Then the 90-day fix.

  1. Free 40-Point Outside Audit. Roughly 40 of the 100-Point GTM Autopsy’s 100 points: the ones that can be scored from outside the company, from public sources alone. No mystery shop. Scored by Colin, with an offer to walk through what he found. Request it on the 40-Point Outside Audit page.
  2. 100-Point GTM Autopsy. $5,000. Ten business days. Required before any engagement. Not credited toward the build. No refund. The audit is the trial. What the ten days include.
  3. 90-Day GTM Fix. $37,500: $15,000, then $12,500, then $10,000. Then advisory at $7,500 a month. How the 90 days work.

For B2B companies between $50M and $200M. Two builds at a time.

Book your free 40-Point Outside Audit → Next: the 100-Point GTM Autopsy

You already know it's broken.
The audit tells you what to fix first.

The free 40-Point Outside Audit scores the part of the 100-Point GTM Autopsy that can be read from outside the company, from public sources alone. The paid next step is the 100-Point GTM Autopsy: $5,000, ten business days.

Book your free 40-Point Outside Audit → Next: the 100-Point GTM Autopsy