For the Founder Who Outgrew Founder-Led Sales.
The founder built the original motion on instinct and relationships. That worked. When the new system has a soft month, the fastest path to relief is to go do it themselves the old way — work the network, run the deals personally, hit the number.
It works, which is the problem. It relieves the pressure that would otherwise have forced the system to mature, and it signals to the team that the system is optional.
Most GTM builds fail in the quarter after the consultant leaves
If the failure reliably happens after handoff, then an engagement that ends at handoff is structured to fail. This is why I structure the RAINCLOUD engagement as 90 days of building followed by 90 days of advisory rather than a longer build. The second half is not padding, and it is not support.
$5,000 audit · $37,500 over 90 days · $7,500/mo after
Ownership is transferred deliberately, to a named person, while there is still someone around to notice it has not really happened.
The first bad month happens with an experienced operator in the room — someone who can tell the difference between normal variance and a real problem, and who has the standing to say “change nothing this week.”
The weekly practice gets rehearsed enough times to become habit rather than remaining an instruction in a document.
Somebody is there to tell the founder to keep their hands off the wheel, which is a job that requires having done it, and having been wrong about it.
The same list as the pricing page, word for word.
The audit diagnoses. It does not build. The ICP rebuild, the message map, the pipeline model, the sequences, the scorecard in your CRM — those are the 90-day engagement.
I don’t sell a 90-day build off a sales call, and you shouldn’t buy one. The audit is how we both find out whether this is worth doing. If you take the diagnosis and run the fix with your own team, that’s a working outcome — you own the score, the baseline, every finding and the business case either way. See the full fee schedule.
Whether or not you work with me, ask these before you sign anything.
If the engagement ends at delivery, you are buying a build and hoping for an outcome.
If the answer is a team rather than a person, it has no owner.
A motion with no change-control policy will be modified into noise by month three.
If they cannot name one specific recurring habit, they built assets, not a system.
Because I won’t sell a six-month engagement off a sales call and you shouldn’t buy one. Ten days and $5,000 is how we both find out whether this is worth doing.
For B2B companies between $50M and $200M. Two builds at a time.
The free 40-Point Outside Audit scores the part of the 100-Point GTM Autopsy that can be read from outside the company, from public sources alone. The paid next step is the 100-Point GTM Autopsy: $5,000, ten business days.