For the Founder Who Outgrew Founder-Led Sales.
Instead of a full-time CRO hire. One person, one point of view, a long search, and a salary before the system exists.
The playbook and operating cadence. Documented well enough that a new hire can run it.
The audit comes first. Always.
Who owns the number, how reps are coached, and whether the operating cadence holds.
One executive owns the revenue number end to end.
Quotas are set from capacity and pipeline math, not only top-down.
Ramp time for new reps is defined and measured.
Rep onboarding is documented.
One person, one point of view, a long search, and a salary before the system exists.
A full-time hire lives in the business every day and owns the team. I do not. The rebuild is faster and cheaper, but then someone has to carry it.
$5,000 audit · $37,500 over 90 days · $7,500/mo after
See the full fee schedule Most GTM builds fail in the quarter after the consultant leaves
The same list as the pricing page, word for word.
The audit diagnoses. It does not build. The ICP rebuild, the message map, the pipeline model, the sequences, the scorecard in your CRM — those are the 90-day engagement.
I don’t sell a 90-day build off a sales call, and you shouldn’t buy one. The audit is how we both find out whether this is worth doing. If you take the diagnosis and run the fix with your own team, that’s a working outcome — you own the score, the baseline, every finding and the business case either way. See the full fee schedule.
Because I won’t sell a six-month engagement off a sales call and you shouldn’t buy one. Ten days and $5,000 is how we both find out whether this is worth doing.
Because then it isn’t an audit, it’s a deposit. The audit is a real piece of work with its own deliverable, and plenty of companies take the diagnosis and run the fix themselves.
A full-time hire lives in the business every day and owns the team. I do not. The rebuild is faster and cheaper, but then someone has to carry it.
I do. There is no delivery team, no junior analyst, and no offshore bench. That is also why I run two builds at a time.
For B2B companies between $50M and $200M. Two builds at a time.
The free 40-Point Outside Audit scores the part of the 100-Point GTM Autopsy that can be read from outside the company, from public sources alone. The paid next step is the 100-Point GTM Autopsy: $5,000, ten business days.