Free · 40-Point Outside Audit

The part of the score I can do before you let me in.

Roughly 40 of the 100-Point GTM Autopsy’s 100 points: the ones that can be scored from outside the company, from public sources alone. No mystery shop. I score them, then offer to walk through what I found.

Book your free 40-Point Outside Audit → Next: the 100-Point GTM Autopsy

What it is.

A free look at the motion, from the outside. It is not the paid diagnostic, and it is not a build.

About 40 of the 100 points on the 100-Point GTM Autopsy. The slice that does not need your CRM, your team, or an interview.
Scored from public sources alone. No mystery shop.
Scored by Colin, with an offer to walk through what he found on a 30-minute call.
For B2B companies between $50M and $200M. Below the range is sometimes a fit; above it there is usually an internal team.

Where this starts

The free 40-Point Outside Audit. Then the 100-Point GTM Autopsy. Then the 90-day fix.

Free 40-Point Outside Audit. This page. Request it and I score the outside points, then walk you through them.
100-Point GTM Autopsy. $5,000. Ten business days. Required before any engagement. Not credited toward the build. No refund. The 100-Point GTM Autopsy is the trial. What the ten days include.
90-Day GTM Fix. $37,500: $15,000, then $12,500, then $10,000. Then advisory at $7,500 a month, or the GTM Scorecard at $4,000/mo, billed quarterly. How the 90 days work.

Two builds at a time.

Book your free 40-Point Outside Audit →