Pipeline Teardown · Free · 15 minutes
Bring your numbers. I'll ask about the conversion at each stage, your cycle length and win rate, how your sales process actually runs, what you're offering, and the emails, decks and proposals your reps send.
Then I'll show you the one place where deals are dying, and the single fix that will show a measurable improvement, with the number to watch so you know it worked.
Work with me or don't. The diagnosis and the fix are yours to keep.
15 minutes · No deck · Yours to keep
Example teardown · Series A B2B SaaS · Not your data
| Stage | Conversion | The question I'd ask | Verdict |
|---|---|---|---|
| Lead → meeting | 6% | Who is on this list, and why would they talk to you this month? | Holding |
| Meeting → qualified opp | 34% | What does a rep say in the first five minutes of discovery? | Holding |
| Opp → proposal | 18% | How many people on the buyer's side has the rep actually spoken to? | The leak |
| Proposal → closed won | 41% | What did the proposal say that the call didn't? | Holding |
| The single fix | No opportunity advances to proposal without a second buyer contact on the thread. Watch opp-to-proposal conversion weekly. | ||
Swipe the table sideways →
This is the shape of what you leave with. Yours will have your stages, your numbers, your fix.
Where pipeline actually leaks
A bad quarter usually gets the same answer: more leads, more sequences, more reps. That's pouring water into a bucket without looking for the hole.
You don't have a pipeline problem. You have a stage problem. Let's find out which one.
The free teardown
I'll work through your numbers with you live and show you exactly what I see. As soon as we're done, I'll email you the whole thing, whether or not we ever work together.
Every stage from first touch to closed-won, with your conversion at each one and where it sits against what a healthy motion looks like.
The single stage costing you the most revenue, and the mechanism behind it: process, offer, targeting or the artifacts your reps are sending.
One change, written specifically enough to hand to your sales leader on Monday. Not a list of best practices. One move.
The metric that will tell you the fix is working, and how soon you should see it move, so the improvement is demonstrable rather than a feeling.
Once the first one is fixed, these are where the pressure goes next. Your team gets a sequence, not a single tip.
A handful of these a week. I run every one myself.
How the 15 minutes goes
Stage conversions, cycle length, win rate, average deal size. If you don't know a number, say so. A missing number is a finding too.
How a deal actually moves, what you're selling and to whom, and the emails, decks and proposals your reps put in front of buyers.
The stage, the mechanism, the one change, and the number to watch. Then you decide whether that's a job for your team or for mine.
The obvious questions
Partly, yes. I'd rather say so than pretend. The difference is you leave with the diagnosis and the fix either way, and all you give me is a few minutes to explain why you might want me to run it.
Most people's is. Bring the numbers you trust and your best guess for the rest. Where the data is missing tells me almost as much as where it isn't.
I can find the stage and the most likely mechanism. Proving it end to end is what the audit is for. I'll tell you which parts are diagnosis and which are hypothesis instead of dressing one up as the other.
Good. Bring them. A second set of eyes on the funnel from someone who's run it costs you fifteen minutes, and it's useful either way.
One of the first places I look
Single-threaded deals close 8% of the time. Deals that bring in multiple stakeholders reach win rates of 30% or higher.
Same reps, same product, same market. One mechanism. That's what a leak looks like when you find it.
Source: Ebsta, analysis of $48B in B2B opportunities
If you hire me after
That's the 100-Point GTM Autopsy: offers, ICP, channels, content and positioning, torn down and ranked by what to fix first. It isn't a condition of the free teardown, and I won't ask about budget on a fifteen-minute call. I'm telling you now so you know what's on the other side of the door before you open it.
$5,000 · 10 business days · Required before any engagement
Last thing
You leave with your leak map, the stage that's costing you most, the single fix, the number to watch and the next two leaks in line. If none of it is useful, you've lost a quarter of an hour. I'll take that trade.
15 minutes · Emailed the same day · Yours to keep